Got a web2.0 service or a small project going but fail to reach the masses? Or you have a mass market product but fail to grow into the market occupied by traditionalist clients? No wonder, your small project is probably a geek thing and your mass market product is likely so stuffed with options that simple work tasks are hardly explicitly supported. Don't be offended - that's just brilliant - but just not enough. You will need to get to the late adopters if you want to grow! in this post I will tell you how.

I have been interested in how people aggregate information for quite some time now. In particular, it has always fascinated me how people connect information-units to other units or broad topics, how they structure and how they display information. The display of information is most critical to learning - not surprisingly, mind mapping and other techniques have become very popular. A visual display of signs, signals, semantically enriched connectors or shapes of any kind seem to have a great impact on the efficiency of learning. The use of visual elements allows shaping a representation of a mental model.

The last post ended with an implicit distinction of knowledge work from information work. There is a difference between the two terms, yet they can be used almost congruently most of the times. The relationship between knowledge work and information work lies in the subtlety of where knowledge “happens”. Knowledge is inherently personal and only our cognitive processes that happen in our brain can be described as knowledge work. The cognitive processes that aim at answering questions can be described as knowledge work in a narrow sense. On the other hand, information-work is not limited to our cognitive processes – the activity rather describes ways of manipulating or handling information in any possible form.
Knowledge work is a value adding process whereby personal knowledge is used to shape the communication of processed input to a certain audience.
What exactly is is valuable? Knowledge work means applying logic and reasoning - that's what's valuable! Knowledge work is performed each time people make decisions. Knowledge workers are people who are employed to make their own decisions based on information they receive and logic/reasoning they apply. Value is derived in finding suitable answers to specific questions, thereby reducing uncertainty.
The result of knowledge work, namely processed inputs is always in the form of information. Knowledge work is thus surrounded by information work

Here is an interesting bit by Jim Collins:
Executives should read fewer management books. I don’t mean that reading is a waste of their time; on the contrary, they should read more. The question is what to read. My own view is that only one book in 20 should be a business book.
That may sound odd coming from an author of three management books, but I’m convinced that you can improve your leadership capabilities by drinking deeply from the well of great books that have been published in a wide variety of disciplines. For one thing, the business and management genres offer precious few superb books with new insights, good writing, and timeless value. I can think of fewer than 10 published in the last 50 years.
To read on: Find the original article here: http://www.jimcollins.com/lib/articles/01_96_a.html
Learning satisfies the mind. As John Stuart Mill put it, the benefits from mental learning and knowledge are higher than all the other sources of pleasure. As much as one can argue about other beliefs of Mill, I believe he was partly right there. Let us consider an animal. It is learning, no doubt, but what is the difference in human learning? It is that we can learn for a reason, with a certain goal in mind, expand our mind into new dimensions like Einstein did, whereas animals only learn to best survive. This ability of mankind to create purposeful knowledge through learning, is a great benefit. It is what we are good at, why we have proven to be most successful in surviving in a Darwinist way. We are certainly not the strongest creature, and neither are we the fastest or the biggest, but we are the smartest. And this is our core competence that distinguishes us distinctly from all other forms of life on this planet. So learning indeed is a unique competence that can be highly satisfactory.
Businesses must seek to actively increase the value of the learning-experiences of their employees. They must demand from their employees to increasingly learn and become skilled and support individual employees in the discovery of learning objectives. Managing by objectives can be added by the dimension of learning. Managing by learning should be a major HRM concern. Besides reaching a goal it is also important to pick up as many small learnings as possible along the way and to work towards bigger learning objectives.
From THE COMMONWEALTH of LEARNING, 2000, reproduction permitted.
Copyright does not protect the underlying idea or facts, but only the content and form in which they are presented. There is no copyright in a conversation. However, if that conversation is recorded in some way, then the ‘record’, whether it is audio or written, is protected by copyright.
Simply, copyright is the right to control the use of one’s own work. This work might be literary, artistic, musical, or dramatic. Creators or owners of materials have the right to reproduce their material for whatever use they see fit.
Note the following definitions and note also that items such as computer programs, sound recordings, typographical arrangements, databases, compilations, and adaptations are specified only in some national legislation:
· author – has two meanings: the author is the writer (creator); the author gives authority (permission);
· literary – written down: letter, word, list, course, novel, poem, translation, compilation, edition, computer program, database;
· artistic – anything crafted by an artist in a two- or three-dimensional form: painting, sculpture, photograph, illustration, chart, cartoon, typographical layout, drawing, technical drawing, map;
· musical – notes, words, sound of the notes, performer’s interpretation, a recording or broadcast of music; and
· dramatic – written words of a play, actor’s performance, a recording or broadcast of it.
As I have mentioned before (here ), learning is very closely connected to knowledge. What exactly makes the difference between knowledge, information and data? The illustration below summarizes these different factors and how they interdepend.

1. Some basic background
Learning is an issue that mostly psychology as a science has been observing and researching. As such, the acquired results are by definition not universal applicable, they must be interpreted as findings of empirical testing. Be it behaviourist psychology, that completely ignores the cognitive functions of the mind or the cognitive psychology that specifically tries to open that black box, the formulation of concepts of learning and knowledge has not come to a rest.
Let us first start by defining "learning". We shall use the following definition of Zimbardo (1992):
"Learning is a process that leads to relatively stable changes in the behaviour or potential behaviour and that builds upon experiences. It cannot be observed, it must be inferred from the observable behaviour."
From that definition we can draw two basic consequences:
1. Learning can be identified by amelioration of performances
2. The performance does not reflect all learning
The latter consequence stresses, that there are believed to be conscious and subconscious learning processes that both form not explicit but rather potential ameliorations in behavior. We shall call this kind of learning latent learning.
2. Behaviorist and cognitive theory
What can be said about this approach to the conception of a persons learning, is that it focuses on the exterior conditions in learning situations. Behaviourism explicitly leaves the cognitive processes out of the picture. As such, the focus is on the triggering of reactions through impulses, especially on punishment and gratification of ones behaviour. Behaviourist theory is strongly founded on Pawlovs Experiments with so-called conditioning. The following links discuss his findings in more detail:
After a rather long time without maintaining this blog I will over the course oft the following weeks post several entries to present a framework that I have been developing „offline“ over the last weeks or so. Let me start by highlighting the aim of the upcoming work. I have started this page as a test environment for a personal knowledge management system. Personal knowledge management is not new to the world and it’s promise is an environment for the individual to efficiently store and leverage resources in the production of output which is aimed at specific audiences.
I am talking about LEARNING - the insatiable curiosity that drives the adolescent boy to absorb everything he can see or hear or read about gasoline engines in order to improve the efficiency and speed of his 'cruiser'. I am talking about the student who says, "I am discovering, drawing in from the outside, and making that which is drawn in a real part of me." I am talking about any learning in which the experience of the learner progresses along this line: "No, no, that's not what I want"; "Wait!
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