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These are just some examples that caught my eye:

Mercedes: The carmaker does the virtual world shuffle. Apparently, Mercedes is betting on placing virtual copies of real-life cars in second life - a marketing activity that is supposed to render visibility in the digital environment. In particular, Mercedes has used the platform to promote the new C-class in early 2007. For several weeks they have named some virtual inhabitants "C-class driver of the week ". In August, posts on the blog have stopped with the announcement of Mercedes Golfing Eqiupment being available. Here some pictures:

Coca Cola: Apparently, Coke is using Second Life as a fertile ground for outside innovation. According to the company : "The Coca-Cola Company has been in virtual worlds for several years - from Coke Studios, to World of Warcraft, to CC Metro, to Habbo Hotel, Coke has been exploring virtual space alongside its consumers. However, it was Coke's entry into Second Life in 2007 that drew mass media attention - Second Life's openness to user-generated content, and Coke's openness to what residents were already doing with the brand led many to take notice. From the contest's inception through the winning entry's unveiling, Coca-Cola collaborated with residents in determining the concept, publicizing the entry period, judging the entries, and building the final winning entry to give back to the community." Below are some impressions of Virtual Thirst and CC Metro at MyCoke.com:

VirtualThirst:

CC Metro at MyCoke.com: