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M
The fact of the matter is - and this causes major cognitive dissonance among business people - the most important things in life cannot be measured. We do not necessarily need better measurements, we need better understanding
Wealth does not reside in tangible assets, or money; it resides in the intellectual capital that exists in the human spirit, and since it is so hard to measure (how does one measure the ambition of Steve jobs to "change the world"), we tend to ignore it until it becomes so obvious - as in the case of Microsoft - that we have to recognize our old theories of wealth creation are no longer relevant.
Pricing on Purpose
The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, XING AG.
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